Media Activism

• 1. Media and Activism: what is media? what is activism?

• 2. Media campaign: Greenpeace's model, mainstream media as tool. disney hunter SACOM

• 3. Movement media: Nodong.net model, media built into movement

• 4. Independent media: indymedia model, representation as social fact e.g WTO

• 5. Action media: representation and materialization circle, reconfiguring and redefining the Real e.g WTO 感謝信, 保樹立人

• 6. Media space: against neoliberalization, public access, intellectual property left, creative commons or free use, policy and research.

Traditional vs. Alternative media

Operational difference

• 1. capital intensive vs. low cost

• 2. distribution and advertisment vs. readers / donation / NGOs and public funds

• 3. news room management vs. website framework / peer group

• 4. professional vs. pro-am

• 5. one-way vs. interactive

Content difference

• 1. definition of news

• 2. news source

• 3. "objective and balance" vs "subjective and dialogical"

ethical difference

• 1. professional ethics vs process-generated ethics

• 2. case: WTO helmet

In-Media case studies

• 1. CU tree